beToowell is a unique American accessories label for daily activities of wellbeing and leisure. The first product launched onto the market will be the Toowell Workout: a functional workout towel made in Portugal from a special fabric called Knitted Terry.


our mission

Our mission is to bring practical and beautiful products to everyone’s life while ensuring they get the most out of what they love doing best.

our values

Creativity – Constant pursuit for simple solutions to complex problems.


Innovation – Always looking to bring new approaches, new methods and new ideas into our solutions.


Sustainability – Seeking to minimize our carbon footprint in all our processes along the value chain.


Quality – Striving to add that extra degree of excellence into our products, no matter what.

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Not just well, we want you to beToowell™

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