beToowell is a unique American accessories label for daily activities of wellbeing and leisure. The first product launched onto the market will be the Toowell Workout: a functional workout towel made in Portugal from a special fabric called Knitted Terry.

our mission

Our mission is to bring practical and beautiful products to everyone’s life while ensuring they get the most out of what they love doing best.

our values


Constant pursuit for finding a simple solution where before there was a complex problem.


Seeking to minimize our carbon footprint in our processes along the value chain.


Always looking to bring new approaches, new methods and new ideas into our solutions.


Striving to add an extra degree of excellence into our products, no matter what.

attention & care

We put our attention and care in everything we do. We are dedicated and committed to looking for the best materials in order to guarantee the utmost quality of our products.

 long term relations & care

From the very beginning, we have been working closely with our dedicated partners in Portugal.  We visit our suppliers several times a year in order to strengthen and improve communications and ensure our products meet our high expectations. 


We also take time to build strong relationships with our agents, retailers and customers. Because we believe that only long-lasting relationships can create long-term important success.

our people

We love to get things done.


And while we care about creating products that will change the way we experience daily activities for the better, we also care about the people we work with.


We are an entrepreneurial, strong-minded and down-to-earth team with a touch of joie de vivre. We work hard but we enjoy life even more!

Not just well, we want you to beToowell™


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